Broadband service subscribers in the Philippines can again take stock in the power of consumer action against abuse and misinformation in the marketplace. I found this recent entry in newmedia.com.ph (quoted below) about NTC's (National Telecommunications Commission) decision to require Telcos to indicate in their advertisements the minimum broadband connection speed that they can actually deliver:
"...Filipinos have been complaining about how misleading the advertisements are of broadband providers....billboards, commercials, and ads stating that you can get “up to 2 MBPS” but you rarely even hit 1.5 MBS on a good day. Thanks to all of the complaints flooding the Department of Trade and Industry the National Telecommunications Commission (NTC) finally is working on a revised Memorandum Order that will force telcos to state the minimum speed of the connections they are offering. This should be included in all forms of advertising regardless if it’s on TV or in print."
This is something to celebrate. Although a small victory, it's a step towards better consumer protection in the Philippines. So for those who posted comments (rants) in my article comparing Globe WiMAX, SmartBro and PLDT MyDSL about how these telcos betrayed their trust by not delivering their advertised connection speed, your complaints somehow got to the right ears or at least embolden those who actually filed complaints with the NTC.
So perhaps my new article exhorting PLDT, Smart, Globe and other telcos to improve customer service first instead of focusing on marketing and hype would not be all in vain. The lesson, therefore, is instead of merely avoiding poor customer service, consumers must confront these companies who are supposed to provide quality products and services. As I mentioned in that article, customer is king.